INSTIGATING DIGITAL TRANSFORMATION
RECORD MANAGEMENT STATS
The business objective
The organisation currently has over 40,000 records in their database and continues to receive 1,000 new applications every week from 174 countries, with over 6,000 records being approved annually.
As such, the business was keen to improve efficiencies and centralise its record management operations, so they contacted Building Blocks to see how we could help.
It soon became clear to us that the initial problem of record management was a symptom of a larger issue, and that there was a huge opportunity to drive digital transformation within the business.
The business objective was very clear: transform the processes for creating and managing records, by using a centralised tool to speed up customer response times, drive predictable results and improve the accuracy and re-use of information.
We recommended a centralised content management hub that would go beyond simply managing records. We proposed a system that would meet GWR's record management objectives and also enable accessibility of all the stored information to be used across its digital touchpoints.
The solution benefits
The solution we implemented had multiple benefits for Guinness World Records. It improved workflow processes by providing a centralised view of records, including the workflow stage and engagement history.
By moving to a digital solution, the organisation reduced its paper mountain, whilst ensuring consistency in both process and communication.
The technical solution’s ability to repurpose content has increased digital marketing opportunities and enabled the easy creation of microsites. All the content stored within the system acts as a blueprint for the printed book, and can be sent directly to the publisher.
The content management system and website redesign has enabled localised content for the organisation's global users.