Wondering how many look-a-like profiles of your most profitable customers you can find in the market? The Market Potential solution helps to get insight in which segments in your current portfolio are most valuable to you and have the highest expected customer lifetime value. We predict the market potential for each valuable segment, empowering you to optimize your marketing strategies and ultimately individually target these profiles directly via a variety of channels.
DISCOVER YOUR MOST VALUABLE CUSTOMERS
Deep analysis of the customers in your current portfolio will provide insights in customer characteristics that distinguish valuable from non-valuable customers. Non-supervised learning techniques will find the most powerful and distinguishing variables.
MONITOR PORTFOLIO PERFORMANCE
Get insight in the performance of your portfolio for each customer segment and discover how segments are contributing to the profitablility of your portfolio.
FIND LOOK-A-LIKE PROFILES
Now you know which segments are contributing to the profitability of your portfolio we can predict how many look-a-like profiles you can find in the market.
DISCOVER BLIND SPOTS IN YOUR PORTFOLIO
Get insights in the diversification of your portfolio and be aware of your blind spot segments with little or no customers but high expected value. Target these blind spots and diversify the risk of your portfolio.
SPEND MARKETING EFFORTS WISELY
Based on all the insights gathered, marketing efforts can be allocated wisely to target the right customers and improve the profitability of your portfolio. Optimize and automate your bidding systems based on the right customer characteristics.
Get in contact with our Business Development & Solution Expert
I'm looking forward to brainstorm about the possibilities of the Market Potential solution in your organization. Don't hesitate to get in touch!