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CONTENT OPTIMIZATION AND DYNAMIC PRICING IN THE COMPETITIVE E-COMMERCE MARKET

Outsmarting OTTO's competition with competitive prices and personalizing offers and content for their consumers in every touchpoint of their customer journey.

  • *23% increase in revenue* 23% increase in revenue
  • *99% conversion ratio increase*­ on recommended products 99% conversion ratio increase­­ on recommended products
  • *38% more visits*­ via comparison websites 38% more visits­­ via comparison websites