Global Booking Engine

Taking the complexity out of global online bookings

Background

Kaplan International Colleges, a leading international provider of education courses, wanted to increase online course bookings through their website. With a large number of courses and schools as well as a wide range of supplementary product offerings such as accommodation and services, presenting the entire product range whilst maintaining a concise user journey was a challenge.

An online booking system was also required to provide online availability of courses and accommodation.

 

Solution

Leveraging the existing content management system, Building Blocks implemented a new multi-lingual, multi currency booking engine that allows users to search in 22 languages based on multiple factors including location and accommodation for the desired course. Once the user has selected their course and supplementary products they can book and pay online.

Users are presented with all of the information they need to make a purchase decision in one 'easy to use' tool that guides them through the entire process to payment. For those users that don't take up the course, a lead tracking tool passes their details to the Kaplan team to be followed up offline.

By using the existing SDL Tridion Content Management to implement these changes, Building Blocks were able to minimise training or integration requirements whilst improving operational effectiveness and the user experience.

The new booking engine has helped to significantly increase leads and online bookings.

Johan Smith, CTO of Kaplan International Colleges comments 'The project's success lies in the quality of the product and the integration with our backend systems which have greatly benefited from the skills and knowledge of the development team at Building Blocks.'

Technologies Used

• SDL Tridion
• JQuery
• HTML/CSS
• ASP.NET
• ASP.NET Web Services