Website
New hotel website delivers more room for service
Background
Warner Leisure Hotels were keenly aware that their existing website offered room for improvement in terms of reliability, stability, look & feel and overall quality.
There was also a need for more integrated processes and the provision of consistent messaging. It was clear that a better platform was required, one where existing content could be effectively reused.
Essentially, Warner Leisure's online presence simply didn't support their business objectives and growth plans.
For both operational and brand reasons, migrating the site to an SDL Tridion platform offered the right solution.
Solution
Building Blocks were chosen to design, develop and implement the solution, the emphasis being on creating a strategic platform for efficient content management.
The specification was based on all the key requirements set by Warner Leisure Hotels:
- Flexibility - Warner Leisure content editors can easily update any page within their website and quickly add new content as the business demands
- Robust - a site which can successfully handle volume and support a wide variety of integrated services whilst still maintaining its usability
- Maximised uptime - the site's robustness is evidenced by the simple fact that uptime remains consistently high
- Site based on a set of core templates - editors can add new content without concerning themselves with HTML and coding
- Booking engine integration - clearly, an excellent user experience in booking is a prime concern for Warner Leisure. Their new site seamlessly integrates and shares content with the new booking systems
- Easy management - the site offers consistently fast, straightforward changes to be actioned by the web team without IT team involvement
- SEO and marketing support - the site is inherently geared to hitting the top of listings, and completely aligned to support Warner Leisure's offline marketing activities
- Reduces the amount of internal IT support required to keep the solution running when handling large amounts of traffic