Website replatform

Website replatform

Background

Butlins were concerned that the old perceptions of their brand were not being addressed by the website. And functional failings and performance issues were tending to reinforce out of date negative ideas of Butlins amongst potential new customers.

In addition Butlins were aware that their existing website offered room for improvement in terms of reliability, stability, look & feel and overall quality.

There was also a need for more integrated processes and the provision of consistent messaging. It was clear that a better CMS platform was required, one where existing content could be effectively reused, and reduced the number of manual updates and management required by the Butlins team.

Butlins were concerned that the old perceptions of their brand were not being addressed by the website. And functional failings and performance issues were tending to reinforce out of date negative ideas of Butlins amongst potential new customers.

In addition Butlins were aware that their existing website offered room for improvement in terms of reliability, stability, look & feel and overall quality.

There was also a need for more integrated processes and the provision of consistent messaging. It was clear that a better CMS platform was required, one where existing content could be effectively reused, and reduced the number of manual updates and management required by the Butlins team.

Solution

Butlins selected SDL Tridion as their strategic CMS platform and worked with Bulding Blocks to architect, develop and support their new web implementation.

  • Building Blocks created a strategic platform for CMS
  • Designed to scales to cope with increased web traffic at peak times
  • Planned and managed the content migration activities in a short timescale
  • Building Blocks team worked on-site to deliver Early User Acceptance Testing, best practice implementation and effective reuse of content
  • Created an ASP.NET application to integrate CMS content with live pricing and availability in Butlin's reservation systems
  • Created Microsites within the same platform, reusing code and content to reduce implementation times
  • Created SEO optimised templates
  • Configured to be easily updated by Butlins web team
  • Increased number of rich features - for instance, 360 videos of rooms, streaming video, image galleries
  • Solution facilitates scheduled marketing campaign launches and SEO-friendly vanity URLs without the need for IT involvement
  • Building Blocks support is ongoing, enhancing the site and integrating other back office systems such as entertainment database

Technologies Used